More often than not, regular kitchen designs are ready_made, so you need to adapt around their layout and design. Hence, many people choose bespoke kitchen designs because of the freedom to select the design details as well as setting the layout of the kitchen according to your preferences and needs.
If you choose to work with an established design company, you can gain control over your kitchen themes as well as the materials you want to be used. The only things that can limit you are the actual space of your kitchen and your creative imagination. There's no need to be completely original, because you can get ideas online as well as existing design galleries from bespoke kitchens. You can choose a design such as country, English shaker, or white modern kitchen design, and then customize the finishes, materials, and the way you want the kitchen to function.